Don’t get sucked into The Niagara Syndrome

In his seminal work ‘Awaken the Giant Within’, Tony Robbins wrote this very perceptive analysis of human behaviour…

Too many of us don’t make the majority of our decisions consciously… in so doing, we pay a major price. In fact, most people live what I call ‘The Niagara Syndrome’. I believe that life is like a river, and that most people jump on the river of life without ever really deciding where they want to end up. So, in a short period of time, they get caught up in the current: current events, current fears, current challenges.

When they come to forks in the river, they don’t consciously decide where they want to go, or which is the right direction for them. They merely ‘go with the flow’. They become a part of the mass of people who are directed by the environment instead of by their own values. As a result, they feel out of control.

They remain in this unconscious state until one day the sound of the raging water awakens them, and they discover that they’re five feet from Niagara Falls in a boat with no oars. At this point, they say, ‘Oh shoot!’. But by then it’s too late. They’re going to take a fall.


Sometimes it’s an emotional fall.

Sometimes it’s a physical fall.

Sometimes it’s a financial fall.


It’s likely that whatever challenges you have in your life currently could have been avoided by making some better decisions upstream.

When MD Chris Hollyman read this, it so exactly reflected his approach to investment and life coaching that he decided to name his company after the idea. Upstream Wealth Management.

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